Objective:

The objective was to improve the user experience of IngramSpark as a self‎-‎service ‎platform‎. ‎The platform created to meet the needs of independent writers, authors, and publishers‎.

‎Teaming with ‎two UX designers, we communicated with the client on a weekly bases to understand the requirements‎. ‎We ‎then designed using the Lean UX process‎. ‎We created the user flow for Onboarding, Title Creation, ‎and Order Creation‎. ‎There were two separate flows for a ‎"‎new user‎" ‎compared to an ‎"‎existing ‎user‎."

‎Based on the flow chart and wireframe approvals, we moved to the next stage in the visual ‎design‎. ‎I then created a variety of mood boards that would fit best with the Ingram family‎. ‎I then ‎proceeded with the visual plans which the clients were pleased‎.

ROLE:

Lead UX/UI Designer

Scope of project:

4 months

Software:

Sketch

Invision

Adobe Photoshop