Objective:

This project's objective was to modernize the shopping experience in curating the right books for the users. Using agile methodologies and sprint planning, I was able to find success in delivering on time. 

Due to Covid-19, communication was the key to each sprint. Through Microsoft Teams, the client and I were able to unpack the essentials to the user needs and what they hoped towards in reaching their goal. By comparing the existing flow, I was able to propose a more intuitive flow that would still be familiar to the end-user and create a better experience. 

After agreeing on the design flow, we were able to move forward with the visual designs. Keeping the existing color palette, I was able to introduce a new color element and revamp their iconography to take the application to the next level. 

ROLE:

Lead UX/UI Designer

Scope of project:

2 months

Software:

Adobe XD

Adobe Photoshop

Procreate

Miro